Author Brand/Who Cares?

 by Bakingdom

Authors who want to break into publishing must ask themselves:

1. What kind of people hold the same beliefs, purpose, and energy as I do?
2. What about my work will reside within the hearts and minds of my readers?
3. What about my work will attract partners and support?
4. How will readers respond to my work?

In other words, Who will care and why?

In a previous post called What's Your Brand, I talked about what I learned in Janet Conner's "Plug In" telecourse about "Spiritual Branding."

According to Janet, "A spiritual brand is so much more than words; it is a powerful force that radiates the belief, purpose, focus, and energy you hold for and around your work."

She urged all course members to zero in and focus on their spiritual brands.

Why?

Because by doing so, we would attract customers and partners who hold the same beliefs, purpose, and energy in the world.

Our spiritual brand, Janet said, must articulate clearly what we do, express why our work matters, and show how the world would be a better place because our work is in it.

Here is what I came up with in response:

My Brand Statement

by Mikey a('-'*)

Everyone has the capacity for spiritual and emotional freedom.

Through my novels--which synthesize heart and mind, science and spirituality--I inspire people to activate their gifts, retire their excuses, and stand in their own authority.

As more people release their greater potential into the universe, a greater consciousness will be forged for the benefit of all.

###

Next, Janet encouraged us to decide what we wanted our readers to say in response to our work.

Here's what I came up with:

My Readers' Walk Away Impressions

 by AlicePopkorn

Through my novels, readers will feel encouraged to step away from conditioned responses and follow their intuition and internal guidance to step into their own life stories.

My stories will open their eyes to sources of inspiration outside of the status quo to help them negotiate the complexities of their lives.

###

With my brand statement and readers' walk away impressions firmly in mind, I can zero in on who my potential readers are and find a way to meet their wants and needs.

That's where my author platform comes in, a subject of many future posts, I'm sure.

For more information about Janet Conner and her telecourses, go to Writing Down Your Soul.

As always, thanks for stopping by.